BRANDING
STYLEGUIDE
PACKAGING

We have repositioned Trunki as the ultimate travel companion for families – from sleepovers to faraway holidays. With a new promise to 'make travel child’s play', we focused the brand around solving real problems for parents while keeping kids happy and entertained.

We built a full brand world – a playful tone of voice, joyful social templates, a full CRM look and feel with tailored journeys, new packaging, illustration, iconography and typography. All wrapped up in comprehensive core and digital guides, designed to bring consistency and imagination to every adventure.