Now we have your attention, this campaign featured a dog named Jake. Granted, he didn’t talk, but in our TV ad, he had a voice, and he was able to tell the heart-tugging tale of how the PDSA Hospital saved his life with generous donations.

 This campaign involved creating a TV ad and plenty of content around the ever-increasing battle that PDSA has with diseased pets. The campaign brought to light the challenges vets face when treating animals who have contracted diseases and have been left too long without proper care. Along with the TV ad, we covered all relevant touchpoints, including out-of-home advertising, radio, social media, digital advertising, website landing pages, and targeted donation packs with dedicated copy for multiple audiences. This comprehensive approach ensured maximum reach and engagement, highlighting the critical need for donations to save more lives like Jake's.