Staging a comeback, we reimagined and repositioned this classic kids brand. 

Let us introduce "The K'NEX Big Thing"! We brought this concept to life in TV ads where young builders battled to create the most epic K'NEX creations, outshining their friends and even siblings. We then introduced our dynamic trio who then transformed playtime into an epic showdown of creativity and competition, delivering an over-the-top outcome that we dare you not to smile at.

We didn't stop there! We also crafted tonnes of assets, showcasing these boys alongside the products in breathtakingly lit, stunning imagery – even if we do say so ourselves!