We didn't just create a campaign for Blue Cross; we created a shared experience, demonstrating unity and rekindling that one thing we all longed for during lockdown (remember that?!) – togetherness.

The headline of, "Alone Apart. Everything Together.", underwent rigorous testing and emerged as a resounding winner, grabbing the campaign's essence by highlighting the themes of isolation and unity.

Although the campaign was tugging the heartstrings for Winter, the main key art was actually captured on a scorching summer day, right on the sizzling sands of a beachfront! The temperature soared on what happened to be the hottest day of the entire year! Amidst this blazing backdrop, our intrepid leading man and his furry canine companion were impeccably cared for, a remarkable feat considering they were both adorned in coats!