OUR ROI ‘RETURN ON IDEAS’ APPROACH
Hello, feel free to skip this intro as it is a little about us and may feel salesy.
In the vibrant world of kids, parents, entertainment, and lifestyle brands, our philosophy is simple: transform every idea into a success. We believe in creativity that delivers results, or as we call it, Return on Ideas.
Our expertise lies in crafting standout solutions that resonate with your audience. We aim to make your brand memorable and cherished. In advertising, it's commonly understood that 70% of efforts yield commercial results. Yet, James Hurman's "The Case for Creativity" highlights a more striking fact: the most creatively awarded brands can be up to 11 times more profitable. This suggests that the impact of creative ideas on business profitability ranges significantly, making them undeniable drivers of profit. By prioritising "return on ideas," companies leverage the power of creativity to drive meaningful business outcomes and achieve competitive advantages.
This raises an important question: while creative ideas clearly boost profits, what is their role in defining a brand's purpose? Our approach addresses this by emphasizing the value of creativity and innovation in driving business success, fostering customer engagement, and enhancing brand perception. In essence, we believe that creative thinking is not just about standing out, but about building a lasting connection with your audience and defining your brand's true purpose.
Here are some examples where return on ideas have made a game changing revenue stream:
Amazon Web Services (AWS)
Idea: Utilise Amazon's existing infrastructure to offer cloud computing services to businesses, transforming excess server capacity into a profitable service.
Outcome: AWS has become a dominant player in the cloud services industry, contributing significantly to Amazon's overall profitability.
Google’s Adwords
Idea: Create a targeted advertising platform that allows businesses to show ads to users based on their search queries.
Outcome: Google AdWords (now Google Ads) revolutionised online advertising, contributing substantially to Google's revenue and altering how businesses approach digital marketing.
Airbnb's peer-to-peer accommodation sharing
Idea: Allow homeowners to rent out their spare rooms or properties to travelers, creating a new category of accommodation options.
Outcome: Airbnb disrupted the traditional hotel industry by offering more personalized, diverse, and often more affordable lodging options, becoming a major player in the global travel industry.
Nike's "Dream Crazy" campaign
Idea: Launch an inspirational advertising campaign that highlights the power of dreams and perseverance in sports, featuring high-profile athletes alongside lesser-known individuals overcoming significant obstacles. The campaign was anchored by the controversial figure Colin Kaepernick with the tagline, "Believe in something. Even if it means sacrificing everything."
Outcome: Nike's "Dream Crazy" campaign sparked widespread public discourse, significantly boosting Nike's brand visibility and engagement. Despite initial backlash and calls for boycotts, the campaign ultimately led to a surge in sales and an increase in Nike's stock price. It also reinforced Nike's brand image as a supporter of athletes and social causes, demonstrating how a bold and socially conscious idea can resonate with consumers and drive commercial success.
This became the brands most successful campaign of all time generating US$6 billion in brand value.
Our Approach: From insight to impact
Here at Mischievous Wolf, we operate on a simple yet powerful premise: if you can write down the client's problem, you are already halfway to the solution. We firmly believe that putting information and intelligence at the forefront is the bedrock of success. This isn't just about having data; it's about weaving this data into every facet of our strategy, ensuring that each decision is informed, impactful, and aligned with your goals.
When it comes to addressing client challenges, we start by laying everything on the table. Clarity in understanding the problem is akin to having a roadmap; it guides every step of our creative process, ensuring we're not just shooting in the dark but targeting precise outcomes. This approach allows us to not only meet but often exceed big-number KPIs and ROIs, turning goals into achievements and aspirations into tangible results.
Our strategy is about connecting the dots, ensuring that our ideas resonate through every touchpoint. It's not just about a one-time impact but about creating a lasting impression that builds and maintains engagement across all platforms. We intertwine creativity with analytics, ensuring that every campaign, every piece of content, and every brand message is not only creative but also smart, strategic, and, most importantly, successful.
We're not just about making noise; we're about making a difference. By putting information and intelligence first, we ensure that our solutions are not just imaginative but also grounded in reality, delivering success that is both measurable and meaningful.
Our strategy is multi-layered yet straightforward: creativity, collaboration, and a sharp focus on returns. We believe in changing perspectives, unlocking potential, and solving problems with a blend of innovation and humour.
Overcoming challenges
In today's digital-first era, our marketing strategies are designed to resonate and engage, emphasizing a robust social presence and leveraging case studies that highlight our problem-solving capabilities. Our defining keywords - innovation, collaboration, fearlessness, and humour- are not just tags but the core of our operational philosophy.
Faced with market downturns and tighter budgets, we've leaned into our creative and efficient approach, ensuring every investment in our services is a step towards measurable outcomes. We're keenly aware and embrace the evolving landscape, with AI and market dynamics shifting, yet we remain steadfast in delivering unmatched creative solutions that drive real results.
Summary
Our success is measured by the success we bring to our clients, through ROI, KPIs, sales, and engagement levels. We're all about getting you that bang for your buck, but with a twist. It's not just the cash we're talking about - it's the Return on Ideas, its clever creative that will resonate and engage your audience. We mix a hefty dose of data and insights with our creative juices to ensure every spark of an idea pays off, big time. It's like every brainstorm, every doodle, and every lightbulb moment is brewed to not just wow your audience but to hit those goals and make those numbers dance. So, when you team up with us, you're not just getting pretty pictures and catchy taglines; you're investing in ideas that work hard, bring results, and yeah, add a little mischief along the way and we have proof that it works!
