PDSA, the UK's largest pet charity, relies on a game-changing Christmas campaign for crucial support in treating animals. Leveraging our expertise across all platforms, we crafted a fully integrated solution to boost donations, elevate brand awareness, and fuel data acquisition. Our strategy? A dynamic multi-media campaign from TV, Radio to OOH and DM to social, reaching every audience segment with precision. Focusing on the compelling case of Arthur and his ailing West Highland Terrier, Candy, we turned their real-life saga into a powerful narrative. The heartwarming tale resonated universally, transcending audience types and sparking a wave of engagement.